salesforce, sales training, online training

Salesforce Training

Driving Consistent and Predictable Sales Growth

Skip Navigation LinksHome > Solutions > Sales Force Development

A testimonial email from a tenured salesperson at a KeyBank

‘Dear Mr. Cole;

Simply emailing you in appreciative fashion for the wonderful sales training experience this last eight months.

I have been to many sales seminars in my 20 + years of selling, even did the month long AT&T Sales Bootcamp, Dale Carnegie and Zig Zigler years back. None, match up to the common sensible, easy to execute, Anthony Cole Sales Training Program techniques as evidenced by improvements in sales (life) success.’

Customized Salesforce Training

Utilizing the results of the company profile and individual assessments, we customize sales training to address the sales issues and core competencies specific to your sales team such as whether they:

  • Follow written goals with a plan
  • Take responsibility
  • Have supporting record collections
  • Control emotion
  • Have a need for approval
  • Are able to recover from rejection
  • Are comfortable talking about money and budget
  • Have a supportive buy cycle
  • Prospect consistently and effectively
  • Reach decision makers
  • Have effective listening and questioning skills
  • Discover why prospects buy
  • Get commitments and decisions
  • Have strong desire for success
  • Have strong commitment for success

We deliver our training with an integrated sales training program built around your company’s current training process and preferences. This typically will include a combination of instructor led training, online training, live webinars and 1 on 1 sales coaching sessions.

Two of our distinguishing philosophies that are always introduced as part of our sales training programs include:

Three Habits of Highly Successful Sales People
  1. Creating and developing long term relationships
  2. Providing creative solutions to qualified prospects
  3. Directing qualified prospects to timely decisions

ACT: Attitude, Conduct and Technique

Attitude: Nothing changes in technique until attitude changes. How committed and passionate are your people about success in selling? Do they accept responsibility? How often do they make excuses for their lack of results?

Conduct: Sales is more than "doing the numbers." However there is a ‘success formula’ of behavior for every aspect of the sales process. What success formula are your people following to make sure that their behaviors drive the agreed upon results and goal achievement?

Technique: We educate the salesforce on effective sales techniques and then we ‘drill for skill.’ Finally, we work with sales people to identify more effective strategy approaches to each sale and implement new behaviors during the sale process.