Client Testimonials
"I have worked with Tony and Anthony Cole Training Group at two different financial service companies
over the last 5 years. At KeyBank, the sales techniques that Tony and his team have introduced have
helped us differentiate ourselves in the marketplace from our competitors. We have created a sales
culture that has helped our district significantly rise in the performance rankings within our own
organization and most importantly, reach our plan. Additionally, the sales management process is
vital to the overall success and for the accountability and motivation of our 'feet on the street'. I
can't think of any sales organization that can afford not to invest in the kind of sales development
that ACTG provides."
Rick Wirthlin,
District President,
KeyBank
"My past experiences with most Sales Training programs involved attending a series of seminars,
followed by filing the glamorous sales manuals on the shelf and returning to the normal ineffective
sales habits. The difference with the Anthony Cole Sales Training Group is my daily observance of
our sales staff incorporating their newly acquired sales skills in their sales calls, followed by
actual sales! In a nutshell, the Anthony Cole Sales program has transformed our individual sales
staff to an effective Sales Team; utilizing effective sales tools."
R.E. "Gene" Coffman Jr.,
President & CEO, Oak Hill Financial Inc.
"I would give Tony a Five Star rating for the work he did in Cincinnati. He was instrumental in
instilling a sales culture which exists to this very day. He is an excellent business partner who
will offer the MDs a straight forward, no nonsense insight into the sales operations. He is a
difference maker."
Tom Schaefer,
President,
Acordia/Wells Fargo Insurance Services
"Tony's course will bring out the greatness in you and your people. Listen and share his brilliance.
He generates insightful results."
Mark Victor Hansen,
co-author, Chicken Soup for the Soul
"I have been in a sales position for 3 years; if you had told me three years ago that I would be
where I am today, I would not have believed you. At that time, I was at a point in my career where
my job was easy; automatic - I coasted from one day to the next - - I had reached the point where I
had full command of every facet of Account Mgmt........I had hit the ceiling.
One day I was invited to attend Anthony Cole Training session. Upon leaving the room I was completely
energized. I started thinking about my 'ho-hum' job and knew I couldn't continue in an Acct. Mgmt.
role. One comment kept replaying in my mind - a comment that Tony Cole had made during that session,
'raise your expectations of yourself'. That small phrase meant so much to me that day; as it does
today. So much of what we do in sales starts within us first - - attitude, courage, confidence, to
name a few. I am forever grateful to Tony Cole - that day my eyes were opened and I was revived with
a breath of fresh air. I'm happy and proud to say that I have been successful in sales; I feel like
I'm in the right 'skin' - I can't ever imagine doing anything else."
Janine McWilliams,
Employee Benefits,
USI New England
"In my 16 years at USI you have had the most positive influence on how I do my business. I thank you
for the lessons learned and those to come in the new year. If there ever was another job that could
be as fun as insurance sales it would have to be doing what you do, sharing sales techniques with
others and getting paid well to make an educational difference for folks that lasts a lifetime."
Chuck Kindt,
Senior Account Representative,
USI Colburn Insurance Services
"Anthony Cole Training helped me transform from a standard 'bag carrying robot' into a unique, highly
skilled asset for my company and my clients. Specifically, Walt Genaro, developed a plan that
includes a high-touch, high frequency mentoring program.
The mentoring program is customized and developed through an extensive understanding of the
individual, their skill-set, and where they are in the developmental stage. This fosters a
consultative approach to sales training. Unlike other 'shot-gun' sales training programs, the
customization allows the trainee to plan proactively for any aspect of sale cycle.
This tailor-made program helped me to improve in a many areas including, prospecting, networking, and
finding the motivators/pain of my prospects. Walt and I worked together to plan, execute and deliver
for all sales calls and situations. This laser approach has helped me to:
- Identify "real" prospects
- Plan for future success
- Move prospects quickly through the sales cycle
- Ask for solid introductions
However, the most important component of my relationship with ACT and Walt Genaro is they practice
what they preach. The way they conduct their business is a rock-solid testimonial to the training
they provide."
Rick Maher,
USI New York
"I was a little reluctant to jump into the 'one-a-day' referral business. (I ask for referrals, just
not consistently.) So Friday, a bit begrudgingly, I asked the two customers I talked with for names
and numbers of people I should be talking to. I got great responses from both, including a live deal
from one. I've already followed up and have an appointment this week! I had talked with these
customers a hundred times and never really thought either of them would/could refer anyone to me.
Shows what I know! Thanks Walt – I'm a believer!"
Daniel L. Rice,
AVP,
Area Commercial Lender,
Oak Hill Banks
"I think your common sense sales techniques can help organizations get moved over to a sales
organization quicker than traditional methods. Even with 34 years of experience in banking and a lot
of my time in the sales arena, I have still learned a lot."
Paul Wreede,
Oak Hill Banks
"Wow, your two day BootCamp was great! I'm so excited for our producers. I thought I understood
selling! All these years without 'pain'...it makes me wonder how much more successful I could have
been (as a salesperson)! Looking forward to more good stuff."
Diane Kiehl
Alliant Insurance Services
"Without flinching or missing a beat, I opened my mouth and one of your tapes started playing... Half
an hour later, I was driving back to my office with three checks totaling $100,000. In a moment, your
tapes had paid for themselves many times over. I had gone from doing a good job to great job. And I
had the money to prove it."
George Torrella
Independent Investment Broker